Although link building hasn’t been changed to a bigger extent but 2017 is still going to be a year of tough time for the SEOs. The reason is that Google is now putting emphasis on best practices more vigorously. Simply put, the day of Google teaching ethics are now over. Now Google is in the process of transforming into a tough observer and a serious kind of moderator.
With that said, it wouldn’t be wrong if we say that there is almost no room left for the spam links. The matter of fact is that the ones that believe in good link building will also have to look into their strategies to make sure that they are doing everything correctly. Otherwise, the competition is tough, and it is going to be very difficult for the slow runners to make it.
So, what are the aspects that you should be looking into? Let’s discuss.
Make sure that your link profile is in order
This one is the most important thing to do. Although it’s not a new thing to mention but there are still many people out there who do not know at all about dealing with the link profiles. In other words, they do not know what a link profile really is.
The most important thing that you can do in this regard is to keep an eye on the analytics to ensure that everything is going in the right direction. The easy tool that you can rely on is the Google Search Console.
Observe your competitors
You can get quick lessons from your competitors; the ones who are positioned parallel to you and also the ones who are ahead of you. Now, I would also like to say that I am not suggesting here to mimic their strategies, but it’s more about knowing the true potential of your strategy. Furthermore, observing them would let you know what they are not doing. This way, you can fill that void to make your Amazon SEO strategy complete and get ahead in the competition.
Bulk of content doesn’t guarantee success
If you see that you competitors are doing well by putting too much content on their sites, it doesn’t mean that the same thing will work for you. If the size of your business is big enough and you think that you can give exposure to the a number of departments by creating extra content in order to get a marketing benefit, you can surely go for it. However, the limited size of your business doesn’t require much content, accept it and try to work on the quality of content rather than creating bulk of useless text.
Do proper research before developing content
Instead of creating content and then researching on what when wrong, spend good amount of time in researching before developing the content. Remember, there is a huge difference between publishing the correct content and correcting the published content. The second approach can cost you the credibility and authority on the web.